Yalea, a brand of the De Rigo group, is announcing its collaboration with Alessandra Amoroso as the new Digital Ambassador. This natural encounter was born from the affinity between two universes that speak to women, delicately yet with strength, celebrating the beauty that comes from self-awareness and from the freedom of personal expression.
Yalea has always pursued a path of intertwining stories, which is why glasses become details that brighten the face without ever overshadowing it, accompanying every woman with natural elegance.
Each collection pays homage to women who, with courage and vision, have left a lasting mark.
This story also lives through initiatives with profound human value, such as the brand’s support for the Médecins Sans Frontières project “Mothers Beyond Borders,” dedicated to the mother and child hospital in Khost (Afghanistan), and “BEYOND THE GLASS CEILING – Where vision meets empowerment,” the international campaign that celebrates extraordinary women who can break the glass ceiling in their professional fields and transform their determination into inspiration for the future.
It is precisely within this vision that the collaboration with Alessandra Amoroso, one of the most beloved Italian artists of recent years, takes shape.
Since her debut in 2009, Alessandra has captivated audiences with her intense and unmistakable voice, building an extraordinary artistic journey marked by major successes, platinum records and millions of copies sold.
What brings her very close to the Yalea world is her authenticity, the ability to remain true to herself and to face each phase of her life naturally and with sensitivity.
Alessandra has always followed music as an emotional and personal compass, transforming it into the guiding thread of a journey built with passion and determination. She is the perfect interpretation of the Yalea vision: an intense and contemporary femininity that can evolve without ever losing touch with her personal essence.
With Alessandra Amoroso, Yalea thus continues its story dedicated to authentic women whose personal sensitivity can inspire others, celebrating a free and timeless femininity.
“There may not always be the right place or the perfect condition, but there will always be women who manage to create their own space, every day, with courage and awareness.
These women show that ‘impossible’ is simply something that has not yet happened,” declares Alessandra Amoroso.
“I am proud to give voice to these values of authenticity, resolve and strength, which I share with Yalea, and can amplify a message of female empowerment that celebrates the beauty of women simply being themselves.”
