Yalea, the eyewear brand of the De Rigo Group dedicated to an authentic, conscious, and contemporary femininity, unveils its new FW26/27 campaign, “FEEL MORE. SEE BEYOND”, a project that invites women to rediscover the value of emotions as a perceptive force, a way of interpreting the world, and a genuine tool for self-awareness.
Through the message “It’s not overreacting. It’s perceiving more,” Yalea challenges a deeply rooted stereotype that associates emotionality with fragility. Instead, the new campaign portrays emotional intelligence as an advanced form of vision, the ability to grasp details, nuances, and truths that go beyond appearances.
“FEEL MORE. SEE BEYOND” stems from the desire to present a new perspective on femininity: complex, multifaceted, free from labels, and constantly evolving. Emotions are not a limitation, but a precious resource, a lens through which reality can be interpreted with greater depth and understanding.
The FW26/27 campaign unfolds through a narrative journey centered around Wonder, Resilience, Depth, Inspiration, Authenticity, and Belonging, each representing a different facet of the female experience. Every emotion reflects a unique dimension: the ability to embrace surprise, overcome challenges, look beyond the surface, find inspiration, affirm one’s identity, and recognize oneself as part of something greater.
Yalea has always celebrated authentic women who express their individuality without compromise. With this new campaign, the brand seeks to transform the way emotionality is perceived: no longer something to be controlled or concealed, but rather a strength that sharpens perception and enhances the ability to understand the world around us.
Eyewear thus becomes an extension of personal identity: not merely a tool to see better, but to “see beyond,” empowering every woman to fully express who she is.
