{"id":120363,"date":"2026-02-23T12:30:27","date_gmt":"2026-02-23T11:30:27","guid":{"rendered":"https:\/\/www.yaleaeyewear.com\/mothers-beyond-borders\/"},"modified":"2026-04-27T16:47:22","modified_gmt":"2026-04-27T14:47:22","slug":"yalea-x-medici-senza-frontiere","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/de\/yalea-x-medici-senza-frontiere\/","title":{"rendered":"MOTHERS BEYOND BORDERS"},"content":{"rendered":"\n

Longarone, 23. Februar 2026 \u2013 Yalea, eine Marke der De Rigo Gruppe, die sich seit jeher an der Seite der Frauen engagiert, unterst\u00fctzt \u00c4rzte ohne Grenzen (M\u00e9decins Sans Fronti\u00e8res<\/strong>, MSF) mit dem Projekt \u201eMothers Beyond Borders<\/em><\/strong>\u201c, das dem Mutter-Kind-Krankenhaus der Organisation in Khost, Afghanistan, gewidmet ist. Dieses bietet Frauen in allen Phasen der Schwangerschaft medizinische Betreuung und unterst\u00fctzt j\u00e4hrlich die Geburt von \u00fcber 25.000 M\u00e4dchen und Jungen. Afghanistan verzeichnet weiterhin eine der kritischsten humanit\u00e4ren Situationen weltweit: Jedes Jahr sterben rund 4.300 Frauen an Komplikationen w\u00e4hrend der Schwangerschaft oder bei der Geburt, und eines von dreizehn Kindern \u00fcberlebt das erste Lebensjahr nicht. Ein gro\u00dfer Teil der Bev\u00f6lkerung hat nur begrenzten Zugang zu medizinischer Versorgung, und die Schw\u00e4chen des Gesundheitssystems versch\u00e4rfen die Not vieler Familien zus\u00e4tzlich.

In diesem Kontext ist der Einsatz von MSF lebenswichtig, um Menschenleben zu retten, und die Spende von Yalea stellt einen wertvollen Beitrag dar, um Kontinuit\u00e4t und Qualit\u00e4t der Mutter-Kind-Versorgung sicherzustellen. Das Engagement der Marke spiegelt sich in einer multimedialen Kampagne wider, die darauf abzielt, die \u00d6ffentlichkeit zu sensibilisieren und diejenigen aktiv zu unterst\u00fctzen, die in Notsituationen t\u00e4tig sind.<\/strong><\/p>\n\n\n\n

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MSF pediatricians look after newly born babies in the neonatal ward at the MSF Khost maternity hospital
Credit Oriane Zerah<\/figcaption><\/figure>\n<\/figure>\n\n\n\n


Die Arbeit von MSF in der Region tr\u00e4gt wesentlich zur Verringerung der M\u00fcttersterblichkeit und -morbidit\u00e4t in Khost bei, indem sie einen breiteren Zugang zu grundlegenden Gesundheitsdiensten sowie zu sexuellen und reproduktiven Gesundheitsleistungen erm\u00f6glicht. Die geburtshilfliche Abteilung von \u00c4rzte ohne Grenzen in Khost bietet zudem einen gro\u00dfen Teil der Provinzbev\u00f6lkerung lebenswichtige Notfallversorgung in der Geburtshilfe und Neonatologie.<\/p>\n\n\n\n

\u201eEine Geburt sollte ein Moment der Freude sein, nicht der Trauer. Doch die Risiken, in Afghanistan ein Kind zur Welt zu bringen \u2013 aufgrund der Sicherheitslage, des mangelnden Zugangs zu medizinischer Versorgung und geschlechtsspezifischer H\u00fcrden \u2013 bleiben inakzeptabel hoch. Keine Frau sollte bei der Geburt sterben. Deshalb sind wir hier<\/em>\u201c, erkl\u00e4rt eine humanit\u00e4re Mitarbeiterin von MSF, die gerade aus dem Krankenhaus in Khost zur\u00fcckgekehrt ist<\/strong>.<\/p>\n\n\n\n

Das Projekt stellt ein einzigartiges Modell der Gesundheitsversorgung in einem \u00e4u\u00dferst komplexen Kontext dar. Das Herz des Krankenhauses ist sein medizinisches und logistisches Personal, das zu 70 % aus Frauen besteht<\/strong> \u2013 eine notwendige Entscheidung, um lokale kulturelle Normen zu respektieren und sicherzustellen, dass sich die Patientinnen bei geburtshilflichen und gyn\u00e4kologischen Behandlungen sicher f\u00fchlen. <\/p>\n\n\n\n

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Zakia (32 years old), and her twins, Qassim and Abbas
Credit Sandra Calligaro<\/figcaption><\/figure>\n<\/figure>\n\n\n\n


Um dem Projekt mehr Sichtbarkeit zu verleihen, pr\u00e4sentiert Yalea eine Sondervariante des Sonnenbrillenmodells Halide<\/strong> (SYA244, Farbe 0XAP). Das Modell zeichnet sich durch eine weiche, abgerundete Acetatfront aus, veredelt durch feine Facettierungen und sanfte Farbverl\u00e4ufe in Braun- und Rosat\u00f6nen. Abgerundet wird das Design durch das AY\u2011Monogramm am B\u00fcgel, verziert mit farbigen Emaille\u2011Akzenten in verschiedenen Nuancen.<\/p>\n\n\n\n

Mit dem Projekt \u201eMothers Beyond Borders<\/em><\/strong>\u201c unterst\u00fctzt Yalea das Engagement von \u00c4rzte ohne Grenzen, Frauen w\u00e4hrend aller Phasen der Schwangerschaft kontinuierlichen Zugang zu sicherer und professioneller medizinischer Versorgung zu gew\u00e4hrleisten \u2013 ebenso wie qualifizierte Unterst\u00fctzung w\u00e4hrend der Geburt und bei der Erstversorgung von Neugeborenen. Yalea\/De Rigo unterst\u00fctzt das MSF-Projekt in Afghanistan und hat 11 Kits f\u00fcr geburtshilfliche Notf\u00e4lle gespendet, um sichere Geburten f\u00fcr M\u00fctter und Babys zu gew\u00e4hrleisten.* Ein konkreter Beitrag zum Schutz der Mutter\u2011Kind\u2011Gesundheit in Regionen, in denen der Bedarf besonders dringend ist.<\/p>\n\n\n\n

*Die Spende ist eine freiwillige Zuwendung und steht nicht im Zusammenhang mit dem Verkauf von Brillen.<\/p>\n\n\n

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