{"id":38601,"date":"2021-11-23T15:51:41","date_gmt":"2021-11-23T14:51:41","guid":{"rendered":"https:\/\/yaleaeyewear.com\/barbaraderigointerview\/"},"modified":"2025-02-10T16:34:15","modified_gmt":"2025-02-10T15:34:15","slug":"barbaraderigointerview","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/de\/barbaraderigointerview\/","title":{"rendered":"Von der Idee zur Geburt einer reinen Frauenmarke: Interview mit Barbara De Rigo, Chief Marketing Officer der De Rigo Group"},"content":{"rendered":"\n
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Die Referenzzeitschrift der Brillenbranche 20\/20 hat der neuen Hausmarke Yalea einen eigenen Bereich gewidmet<\/strong>, in dem Barbara De Rigo in einem Interview die tiefgehenden Werte und gro\u00dfen Ambitionen der Marke zum Ausdruck bringt.<\/p>\n\n\n\n

Dahinter steckt eine gro\u00dfartige Gemeinschaftsleistung und ein Team<\/strong>, das haupts\u00e4chlich aus Frauen besteht, die ein gemeinsames Ziel haben: eine Marke zu schaffen, die die Herzen und die Seelen der Frauen anspricht.<\/p>\n\n\n\n

\u201eEs ist eine Marke, die die Mode umarmt und \u00fcber sie hinausgeht, um die St\u00e4rke und das Selbstvertrauen der Frauen anzuregen. Auf diese Weise f\u00fchlen sie sich immer gut, elegant und spontan\u201c<\/em>, best\u00e4tigt Barbara De Rigo.<\/p>\n\n\n\n

Yalea pr\u00e4sentiert sich als eine Brillenmarke, die die Sch\u00f6nheit und St\u00e4rke jeder Frau hervorheben will und \u00e4sthetische und ethische Werte verbindet,<\/strong> mit denen frau sich identifizieren kann.<\/p>\n\n\n\n

Die Brillen von Yalea sind auch eine Hommage an Frauen, die sich trotz ihrer unterschiedlichen Geschichte und Kultur durch ihr Engagement und ihre Leistungen hervorgetan haben.<\/p>\n\n\n\n

Yalea will die Antwort auf die neuen Trends und Anforderungen der Brillenbranche sein. \u201eIn den letzten Jahren hat sich der Markt ver\u00e4ndert und man kann feststellen, dass die Wahl der Brille nicht mehr ausschlie\u00dflich vom Markennamen abh\u00e4ngt. Sehr oft ist das Merkmal, das am meisten gesucht wird und die Kaufentscheidung beeinflusst, die Qualit\u00e4t der Brille selbst\u201c<\/em><\/strong>, betont Barbara De Rigo. Und Yalea ist ein perfektes Beispiel daf\u00fcr: edle Materialien, Liebe zum Detail und modernes Design, um maximale Performance in Bezug auf Strapazierf\u00e4higkeit und Tragekomfort zu gew\u00e4hrleisten.<\/strong><\/p>\n\n\n\n

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Den ganzen Artikel lesen<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Barbara De Rigo spricht in einem Interview mit dem Magazin 20\/20 \u00fcber Yalea<\/p>\n","protected":false},"author":1,"featured_media":38603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5929],"tags":[],"class_list":["post-38601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-world-de"],"acf":[],"yoast_head":"\nVon der Idee zur Geburt einer reinen Frauenmarke: Interview mit Barbara De Rigo, Chief Marketing Officer der De Rigo Group | Yalea Eyewear<\/title>\n<meta name=\"description\" content=\"Barbara De Rigo spricht in einem Interview mit dem Magazin 20\/20 \u00fcber Yalea\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Von der Idee zur Geburt einer reinen Frauenmarke: 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