{"id":140702,"date":"2021-11-23T14:51:41","date_gmt":"2021-11-23T13:51:41","guid":{"rendered":"https:\/\/www.yaleaeyewear.com\/barbaraderigointerview\/"},"modified":"2026-09-03T17:30:59","modified_gmt":"2026-09-03T15:30:59","slug":"barbaraderigointerview","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/es\/barbaraderigointerview\/","title":{"rendered":"De la concepci\u00f3n al nacimiento de una marca exclusivamente femenina: entrevista a Barbara De Rigo, directora de marketing del Grupo De Rigo"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">20\/20, la revista de referencia para el mundo de las gafas, ha dedicado un espacio a <strong>la nueva marca Yalea en una entrevista a Barbara De Rigo<\/strong> en la que afloran los valores de base y las grandes ambiciones de la marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un gran trabajo conjunto y un equipo formado principalmente por mujeres con un \u00fanico objetivo: <strong>crear una marca que apele al coraz\u00f3n y al alma de las mujeres.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>Una marca que abraza y trasciende la moda para inspirar fuerza y confianza a las mujeres, para que se sientan bien, elegantes y espont\u00e1neas en todo momento<\/em>\u00bb, afirma Barbara De Rigo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yalea se propone como una marca de gafas <strong>dise\u00f1ada para enfatizar la belleza y la fuerza de cada mujer, <\/strong>combinando valores est\u00e9ticos y \u00e9ticos con los que toda mujer puede identificarse.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las gafas Yalea son tambi\u00e9n un homenaje a las mujeres que, a\u00fan con diferentes historias y culturas de origen, se han distinguido por su compromiso y sus \u00e9xitos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yalea quiere ser la respuesta a las nuevas tendencias y necesidades del mundo de las gafas. \u00ab<em>En los \u00faltimos a\u00f1os, el mercado ha cambiado y se observa que la elecci\u00f3n de las gafas ya no se rige exclusivamente por el nombre de la marca: muy a menudo, la caracter\u00edstica m\u00e1s buscada y que m\u00e1s influye en la decisi\u00f3n final es la calidad de las gafas en s\u00ed mismas<\/em>\u00bb, subraya Barbara De Rigo. Y Yalea es un ejemplo perfecto de ello: <strong>materiales refinados, atenci\u00f3n a los detalles y dise\u00f1os modernos para garantizar el m\u00e1ximo rendimiento en t\u00e9rminos de resistencia y comodidad.\u00a0<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.2020mag.com\/article\/barbara-de-rigo-cheif-marketing-officer-de-rigo-group\" target=\"_blank\" rel=\"noreferrer noopener\">Lee el art\u00edculo completo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-1024x768.jpg?_t=1637681449\" alt=\"\" class=\"wp-image-7220\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Barbara de Rigo habla de Yalea en una entrevista con la revista 20\/20<\/p>\n","protected":false},"author":0,"featured_media":135469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114],"tags":[],"class_list":["post-140702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-world"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De la concepci\u00f3n al nacimiento de una marca exclusivamente femenina: entrevista a Barbara De Rigo, directora de marketing del Grupo De Rigo | Yalea Eyewear<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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