{"id":7236,"date":"2021-11-23T15:51:41","date_gmt":"2021-11-23T14:51:41","guid":{"rendered":"https:\/\/yaleaeyewear.com\/barbaraderigointerview\/"},"modified":"2021-11-26T16:01:06","modified_gmt":"2021-11-26T15:01:06","slug":"barbaraderigointerview","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/es\/barbaraderigointerview\/","title":{"rendered":"De la concepci\u00f3n al nacimiento de una marca exclusivamente femenina: entrevista a Barbara De Rigo, directora de marketing del Grupo De Rigo"},"content":{"rendered":"\n
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20\/20, la revista de referencia para el mundo de las gafas, ha dedicado un espacio a la nueva marca Yalea en una entrevista a Barbara De Rigo<\/strong> en la que afloran los valores de base y las grandes ambiciones de la marca. <\/p>\n\n\n\n

Un gran trabajo conjunto y un equipo formado principalmente por mujeres con un \u00fanico objetivo: crear una marca que apele al coraz\u00f3n y al alma de las mujeres. <\/strong><\/p>\n\n\n\n

\u00abUna marca que abraza y trasciende la moda para inspirar fuerza y confianza a las mujeres, para que se sientan bien, elegantes y espont\u00e1neas en todo momento<\/em>\u00bb, afirma Barbara De Rigo. <\/p>\n\n\n\n

Yalea se propone como una marca de gafas dise\u00f1ada para enfatizar la belleza y la fuerza de cada mujer, <\/strong>combinando valores est\u00e9ticos y \u00e9ticos con los que toda mujer puede identificarse. <\/p>\n\n\n\n

Las gafas Yalea son tambi\u00e9n un homenaje a las mujeres que, a\u00fan con diferentes historias y culturas de origen, se han distinguido por su compromiso y sus \u00e9xitos. <\/p>\n\n\n\n

Yalea quiere ser la respuesta a las nuevas tendencias y necesidades del mundo de las gafas. \u00abEn los \u00faltimos a\u00f1os, el mercado ha cambiado y se observa que la elecci\u00f3n de las gafas ya no se rige exclusivamente por el nombre de la marca: muy a menudo, la caracter\u00edstica m\u00e1s buscada y que m\u00e1s influye en la decisi\u00f3n final es la calidad de las gafas en s\u00ed mismas<\/em>\u00bb, subraya Barbara De Rigo. Y Yalea es un ejemplo perfecto de ello: materiales refinados, atenci\u00f3n a los detalles y dise\u00f1os modernos para garantizar el m\u00e1ximo rendimiento en t\u00e9rminos de resistencia y comodidad.\u00a0<\/strong><\/p>\n\n\n\n

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Lee el art\u00edculo completo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Barbara de Rigo habla de Yalea en una entrevista con la revista 20\/20<\/p>\n","protected":false},"author":1,"featured_media":7227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5932],"tags":[],"class_list":["post-7236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-world-it"],"acf":[],"yoast_head":"\nDe la concepci\u00f3n al nacimiento de una marca exclusivamente femenina: entrevista a Barbara De Rigo, directora de marketing del Grupo De Rigo | Yalea Eyewear<\/title>\n<meta name=\"description\" content=\"Barbara de Rigo habla de Yalea en una entrevista con la revista 20\/20\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la concepci\u00f3n al nacimiento de una marca 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