{"id":138307,"date":"2021-11-23T14:51:41","date_gmt":"2021-11-23T13:51:41","guid":{"rendered":"https:\/\/www.yaleaeyewear.com\/barbaraderigointerview\/"},"modified":"2026-09-03T17:30:59","modified_gmt":"2026-09-03T15:30:59","slug":"barbaraderigointerview","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/fr\/barbaraderigointerview\/","title":{"rendered":"De l&rsquo;id\u00e9e \u00e0 la cr\u00e9ation d&rsquo;une marque 100 % f\u00e9minine : entretien avec Barbara De Rigo, Directrice marketing du groupe De Rigo"},"content":{"rendered":"\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 100%;\">\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\">20\/20, le magazine de r\u00e9f\u00e9rence du monde de la lunetterie, a consacr\u00e9 un article <strong>\u00e0 notre nouvelle marque maison, Yalea. Dans cet entretien, Barbara De\u00a0Rigo<\/strong> \u00e9voque l\u2019histoire, les valeurs profondes et les grandes ambitions de la marque.<\/p>\r\n<p><br \/><strong>Un magnifique travail d&rsquo;\u00e9quipe et un staff compos\u00e9 majoritairement de femmes<\/strong> avec un seul objectif\u00a0: cr\u00e9er une marque qui parle au c\u0153ur et \u00e0 l&rsquo;\u00e2me des femmes.<\/p>\r\n<p><br \/>\u00ab\u00a0Une marque qui embrasse et transcende la mode pour insuffler force et confiance aux femmes, pour qu&rsquo;elles se sentent bien, \u00e9l\u00e9gantes et spontan\u00e9es \u00e0 tout moment\u00a0\u00bb, explique Barbara De\u00a0Rigo.<\/p>\r\n<p><br \/>Yalea se pr\u00e9sente <strong>en effet comme une marque de lunettes con\u00e7ue pour souligner la beaut\u00e9 et la force de chaque femme<\/strong>, en alliant des valeurs esth\u00e9tiques et \u00e9thiques auxquelles toutes les femmes peuvent s&rsquo;identifier.<\/p>\r\n<p><br \/>Les lunettes Yalea sont \u00e9galement un hommage aux femmes de cultures et d\u2019horizons diff\u00e9rents qui se sont distingu\u00e9es par leur engagement et leur r\u00e9ussite.<\/p>\r\n<p><br \/>Yalea veut \u00eatre la r\u00e9ponse aux nouvelles tendances et exigences du monde de la lunetterie. \u00ab <strong>Ces derni\u00e8res ann\u00e9es, le march\u00e9 a \u00e9volu\u00e9 et l&rsquo;on constate que le choix des lunettes n&rsquo;est plus guid\u00e9 exclusivement par la marque, laquelle est tr\u00e8s souvent la caract\u00e9ristique la plus recherch\u00e9e et d\u00e9terminante sur la d\u00e9cision finale, mais \u00e9galement par la qualit\u00e9 des lunettes elles-m\u00eames<\/strong> \u00bb, souligne Barbara De Rigo. Yalea en est un parfait exemple : <strong>la marque conjugue mat\u00e9riaux raffin\u00e9s, souci du d\u00e9tail et design moderne pour garantir des performances maximales en termes de durabilit\u00e9 et de confort<\/strong>.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.2020mag.com\/article\/barbara-de-rigo-cheif-marketing-officer-de-rigo-group\" target=\"_blank\" rel=\"noreferrer noopener\">Lisez l&rsquo;article complet<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7220\" src=\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-1024x768.jpg?_t=1637681449\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Barbara De Rigo parle de Yalea dans une interview au magazine 20\/20<\/p>\n","protected":false},"author":0,"featured_media":135469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-138307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-world"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De l&#039;id\u00e9e \u00e0 la cr\u00e9ation d&#039;une marque 100 % f\u00e9minine : entretien avec Barbara De Rigo, Directrice marketing du groupe De Rigo | Yalea Eyewear<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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