{"id":71958,"date":"2021-11-23T15:51:41","date_gmt":"2021-11-23T14:51:41","guid":{"rendered":"https:\/\/yaleaeyewear.com\/barbaraderigointerview\/"},"modified":"2025-02-10T15:47:16","modified_gmt":"2025-02-10T14:47:16","slug":"barbaraderigointerview","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/fr\/barbaraderigointerview\/","title":{"rendered":"De l’id\u00e9e \u00e0 la cr\u00e9ation d’une marque 100 % f\u00e9minine : entretien avec Barbara De Rigo, Directrice marketing du groupe De Rigo"},"content":{"rendered":"\r\n
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20\/20, le magazine de r\u00e9f\u00e9rence du monde de la lunetterie, a consacr\u00e9 un article \u00e0 notre nouvelle marque maison, Yalea. Dans cet entretien, Barbara De\u00a0Rigo<\/strong> \u00e9voque l\u2019histoire, les valeurs profondes et les grandes ambitions de la marque.<\/p>\r\n


Un magnifique travail d’\u00e9quipe et un staff compos\u00e9 majoritairement de femmes<\/strong> avec un seul objectif\u00a0: cr\u00e9er une marque qui parle au c\u0153ur et \u00e0 l’\u00e2me des femmes.<\/p>\r\n


\u00ab\u00a0Une marque qui embrasse et transcende la mode pour insuffler force et confiance aux femmes, pour qu’elles se sentent bien, \u00e9l\u00e9gantes et spontan\u00e9es \u00e0 tout moment\u00a0\u00bb, explique Barbara De\u00a0Rigo.<\/p>\r\n


Yalea se pr\u00e9sente en effet comme une marque de lunettes con\u00e7ue pour souligner la beaut\u00e9 et la force de chaque femme<\/strong>, en alliant des valeurs esth\u00e9tiques et \u00e9thiques auxquelles toutes les femmes peuvent s’identifier.<\/p>\r\n


Les lunettes Yalea sont \u00e9galement un hommage aux femmes de cultures et d\u2019horizons diff\u00e9rents qui se sont distingu\u00e9es par leur engagement et leur r\u00e9ussite.<\/p>\r\n


Yalea veut \u00eatre la r\u00e9ponse aux nouvelles tendances et exigences du monde de la lunetterie. \u00ab Ces derni\u00e8res ann\u00e9es, le march\u00e9 a \u00e9volu\u00e9 et l’on constate que le choix des lunettes n’est plus guid\u00e9 exclusivement par la marque, laquelle est tr\u00e8s souvent la caract\u00e9ristique la plus recherch\u00e9e et d\u00e9terminante sur la d\u00e9cision finale, mais \u00e9galement par la qualit\u00e9 des lunettes elles-m\u00eames<\/strong> \u00bb, souligne Barbara De Rigo. Yalea en est un parfait exemple : la marque conjugue mat\u00e9riaux raffin\u00e9s, souci du d\u00e9tail et design moderne pour garantir des performances maximales en termes de durabilit\u00e9 et de confort<\/strong>.<\/p>\r\n\r\n\r\n\r\n

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