{"id":135468,"date":"2021-11-23T14:51:41","date_gmt":"2021-11-23T13:51:41","guid":{"rendered":"https:\/\/www.yaleaeyewear.com\/barbaraderigointerview\/"},"modified":"2026-09-03T17:30:58","modified_gmt":"2026-09-03T15:30:58","slug":"barbaraderigointerview","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/it\/barbaraderigointerview\/","title":{"rendered":"Dall&#8217;idea alla nascita di un brand tutto al femminile: intervista a Barbara De Rigo, Chief Marketing Officer del Gruppo De Rigo"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">20\/20, magazine di riferimento per il mondo dell&#8217;occhialeria, ha dedicato uno spazio al <strong>nuovo house brand Yalea raccontato da Barbara De Rigo<\/strong> in un&#8217;intervista nella quale emergono i valori profondi e le grandi ambizioni del brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un grande lavoro di squadra e un team formato principalmente da donne<\/strong> con un unico obiettivo: creare un brand che parlasse al cuore e all&#8217;anima delle donne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Un brand che abbraccia e trascende la moda per ispirare forza e fiducia nelle donne, per farle sentire bene, eleganti e spontanee in ogni momento&#8221;<\/em> afferma Barbara De Rigo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yalea si propone, infatti, come <strong>un marchio eyewear pensato per enfatizzare la bellezza e la forza di ogni donna<\/strong>, combinando valori estetici ed etici con i quali ogni donna pu\u00f2 identificarsi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gli occhiali Yalea sono anche un omaggio a donne che, seppure con diverse storie e culture, si sono distinte per il loro impegno e per i loro successi. Yalea vuole essere la risposta ai nuovi trend ed esigenze del mondo dell&#8217;occhialeria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cNegli ultimi anni il mercato \u00e8 cambiato e si nota che la scelta dell&#8217;occhiale non \u00e8 pi\u00f9 guidata esclusivamente dal nome del brand, molto spesso la caratteristica pi\u00f9 ricercata e che influisce maggiormente sulla decisione finale \u00e8 la qualit\u00e0 dell\u2019occhiale stesso.\u201d<\/em> sottolinea Barbara De Rigo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E Yalea ne \u00e8 un esempio perfetto: <strong>materiali ricercati, cura dei dettagli e design moderno per garantire le massime performance in termini di resistenza e comfort.<\/strong> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.2020mag.com\/article\/barbara-de-rigo-cheif-marketing-officer-de-rigo-group\" target=\"_blank\" rel=\"noreferrer noopener\">Leggi l&#8217;articolo completo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-1024x768.jpg?_t=1637681449\" alt=\"\" class=\"wp-image-7220\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Barbara De Rigo racconta Yalea in un&#8217; intervista al magazine 20\/20 <\/p>\n","protected":false},"author":0,"featured_media":135469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-135468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-world"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dall&#039;idea alla nascita di un brand tutto al femminile: intervista a Barbara De Rigo, Chief Marketing Officer del Gruppo De Rigo | Yalea Eyewear<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yaleaeyewear.com\/it\/barbaraderigointerview\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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