{"id":7215,"date":"2021-11-23T15:51:41","date_gmt":"2021-11-23T14:51:41","guid":{"rendered":"https:\/\/yaleaeyewear.com\/?p=7215"},"modified":"2025-02-10T16:34:51","modified_gmt":"2025-02-10T15:34:51","slug":"barbaraderigointerview","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/it\/barbaraderigointerview\/","title":{"rendered":"Dall&#8217;idea alla nascita di un brand tutto al femminile: intervista a Barbara De Rigo, Chief Marketing Officer del Gruppo De Rigo"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>20\/20, magazine di riferimento per il mondo dell&#8217;occhialeria, ha dedicato uno spazio al <strong>nuovo house brand Yalea raccontato da Barbara De Rigo<\/strong> in un&#8217;intervista nella quale emergono i valori profondi e le grandi ambizioni del brand.<\/p>\n\n\n\n<p><strong>Un grande lavoro di squadra e un team formato principalmente da donne<\/strong> con un unico obiettivo: creare un brand che parlasse al cuore e all&#8217;anima delle donne. <\/p>\n\n\n\n<p><em>&#8220;Un brand che abbraccia e trascende la moda per ispirare forza e fiducia nelle donne, per farle sentire bene, eleganti e spontanee in ogni momento&#8221;<\/em> afferma Barbara De Rigo. <\/p>\n\n\n\n<p>Yalea si propone, infatti, come <strong>un marchio eyewear pensato per enfatizzare la bellezza e la forza di ogni donna<\/strong>, combinando valori estetici ed etici con i quali ogni donna pu\u00f2 identificarsi. <\/p>\n\n\n\n<p>Gli occhiali Yalea sono anche un omaggio a donne che, seppure con diverse storie e culture, si sono distinte per il loro impegno e per i loro successi. Yalea vuole essere la risposta ai nuovi trend ed esigenze del mondo dell&#8217;occhialeria. <\/p>\n\n\n\n<p><em>\u201cNegli ultimi anni il mercato \u00e8 cambiato e si nota che la scelta dell&#8217;occhiale non \u00e8 pi\u00f9 guidata esclusivamente dal nome del brand, molto spesso la caratteristica pi\u00f9 ricercata e che influisce maggiormente sulla decisione finale \u00e8 la qualit\u00e0 dell\u2019occhiale stesso.\u201d<\/em> sottolinea Barbara De Rigo. <\/p>\n\n\n\n<p>E Yalea ne \u00e8 un esempio perfetto: <strong>materiali ricercati, cura dei dettagli e design moderno per garantire le massime performance in termini di resistenza e comfort.<\/strong> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.2020mag.com\/article\/barbara-de-rigo-cheif-marketing-officer-de-rigo-group\" target=\"_blank\" rel=\"noreferrer noopener\">Leggi l&#8217;articolo completo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-1024x768.jpg?_t=1637681449\" alt=\"\" class=\"wp-image-7220\" srcset=\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-1024x768.jpg 1024w, https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-818x614.jpg 818w, https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-1920x1440.jpg 1920w, https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-300x225.jpg 300w, https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-1536x1152.jpg 1536w, https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2.jpg 2000w, https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-818x614@2x.jpg 1636w, https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-2-300x225@2x.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Barbara De Rigo racconta Yalea in un&#8217; intervista al magazine 20\/20 <\/p>\n","protected":false},"author":1,"featured_media":7224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5932],"tags":[],"class_list":["post-7215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-world-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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