{"id":7235,"date":"2021-11-23T15:51:41","date_gmt":"2021-11-23T14:51:41","guid":{"rendered":"https:\/\/yaleaeyewear.com\/barbaraderigointerview\/"},"modified":"2021-11-26T16:00:25","modified_gmt":"2021-11-26T15:00:25","slug":"barbaraderigointerview","status":"publish","type":"post","link":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/","title":{"rendered":"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo"},"content":{"rendered":"\n
\n
\n
\n
\n

20\/20, revista de refer\u00eancia para o mundo dos \u00f3culos, dedicou um espa\u00e7o \u00e0 nova house brand Yalea descrita por Barbara De Rigo numa entrevista na qual transparecem os valores profundos e as grandes ambi\u00e7\u00f5es da marca. <\/p>\n\n\n\n

Um grande trabalho de equipa e um grupo formado principalmente por <\/strong>mulheres com um \u00fanico objetivo: criar uma marca que dialogasse com o cora\u00e7\u00e3o e a alma das mulheres. <\/p>\n\n\n\n

\u201cUma marca que abra\u00e7a e transcende a moda para inspirar for\u00e7a e confian\u00e7a nas mulheres, para as fazer sentir sempre bem, elegantes e espont\u00e2neas<\/em>\u201d, afirma Barbara De Rigo. <\/p>\n\n\n\n

Com efeito, Yalea \u00e9 uma marca de \u00f3culos concebida para real\u00e7ar a beleza e a for\u00e7a de cada mulher<\/strong>, combinando valores est\u00e9ticos e \u00e9ticos com os quais qualquer mulher se pode identificar. <\/p>\n\n\n\n

Os \u00f3culos Yalea tamb\u00e9m s\u00e3o uma homenagem \u00e0s mulheres que, mesmo com diferentes hist\u00f3rias e culturas, se distinguiram pelo seu empenho e realiza\u00e7\u00f5es. <\/p>\n\n\n\n

Yalea quer ser a resposta para as novas tend\u00eancias e necessidades do mundo dos \u00f3culos. “Nos \u00faltimos anos, o mercado tem mudado e \u00e9 evidente que a escolha dos \u00f3culos j\u00e1 n\u00e3o se orienta apenas pelo nome da marca; muitas vezes, a caracter\u00edstica mais procurada e a que tem maior influ\u00eancia na decis\u00e3o final \u00e9 a qualidade dos pr\u00f3prios \u00f3culos<\/em>“, sublinha Barbara De Rigo. E Yalea \u00e9 um exemplo perfeito disso: materiais refinados, aten\u00e7\u00e3o aos detalhes e design moderno para garantir o m\u00e1ximo desempenho em termos de resist\u00eancia e conforto.\u00a0<\/strong><\/p>\n\n\n\n

\n
Leia o artigo completo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Barbara De Rigo fala sobre Yalea em entrevista \u00e0 revista 20\/20<\/p>\n","protected":false},"author":1,"featured_media":7226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5932],"tags":[],"class_list":["post-7235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-world-it"],"acf":[],"yoast_head":"\nDa ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo | Yalea Eyewear<\/title>\n<meta name=\"description\" content=\"Barbara De Rigo fala sobre Yalea em entrevista \u00e0 revista 20\/20\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo | Yalea Eyewear\" \/>\n<meta property=\"og:description\" content=\"Barbara De Rigo fala sobre Yalea em entrevista \u00e0 revista 20\/20\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/\" \/>\n<meta property=\"og:site_name\" content=\"Yalea Eyewear\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T14:51:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T15:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1753\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"yaleadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"yaleadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/\"},\"author\":{\"name\":\"yaleadmin\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#\/schema\/person\/2ef64deba5309b34b06aa015cdb22a50\"},\"headline\":\"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo\",\"datePublished\":\"2021-11-23T14:51:41+00:00\",\"dateModified\":\"2021-11-26T15:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/\"},\"wordCount\":286,\"publisher\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg\",\"articleSection\":[\"Our World\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/\",\"url\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/\",\"name\":\"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo | Yalea Eyewear\",\"isPartOf\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg\",\"datePublished\":\"2021-11-23T14:51:41+00:00\",\"dateModified\":\"2021-11-26T15:00:25+00:00\",\"description\":\"Barbara De Rigo fala sobre Yalea em entrevista \u00e0 revista 20\/20\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#primaryimage\",\"url\":\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg\",\"contentUrl\":\"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg\",\"width\":1753,\"height\":2048},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yaleaeyewear.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#website\",\"url\":\"https:\/\/www.yaleaeyewear.com\/pt\/\",\"name\":\"Yalea Eyewear\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yaleaeyewear.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#organization\",\"name\":\"Yalea\",\"url\":\"https:\/\/www.yaleaeyewear.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/yaleaeyewear.com\/wp-content\/uploads\/2021\/08\/favicon.png\",\"contentUrl\":\"https:\/\/yaleaeyewear.com\/wp-content\/uploads\/2021\/08\/favicon.png\",\"width\":300,\"height\":300,\"caption\":\"Yalea\"},\"image\":{\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yaleaeyewear.com\/pt\/#\/schema\/person\/2ef64deba5309b34b06aa015cdb22a50\",\"name\":\"yaleadmin\",\"sameAs\":[\"https:\/\/yalea.therope.red\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo | Yalea Eyewear","description":"Barbara De Rigo fala sobre Yalea em entrevista \u00e0 revista 20\/20","robots":{"index":"noindex","follow":"follow"},"og_locale":"pt_PT","og_type":"article","og_title":"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo | Yalea Eyewear","og_description":"Barbara De Rigo fala sobre Yalea em entrevista \u00e0 revista 20\/20","og_url":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/","og_site_name":"Yalea Eyewear","article_published_time":"2021-11-23T14:51:41+00:00","article_modified_time":"2021-11-26T15:00:25+00:00","og_image":[{"width":1753,"height":2048,"url":"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg","type":"image\/jpeg"}],"author":"yaleadmin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"yaleadmin","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#article","isPartOf":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/"},"author":{"name":"yaleadmin","@id":"https:\/\/www.yaleaeyewear.com\/pt\/#\/schema\/person\/2ef64deba5309b34b06aa015cdb22a50"},"headline":"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo","datePublished":"2021-11-23T14:51:41+00:00","dateModified":"2021-11-26T15:00:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/"},"wordCount":286,"publisher":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/#organization"},"image":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg","articleSection":["Our World"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/","url":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/","name":"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo | Yalea Eyewear","isPartOf":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#primaryimage"},"image":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg","datePublished":"2021-11-23T14:51:41+00:00","dateModified":"2021-11-26T15:00:25+00:00","description":"Barbara De Rigo fala sobre Yalea em entrevista \u00e0 revista 20\/20","breadcrumb":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#primaryimage","url":"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg","contentUrl":"https:\/\/www.yaleaeyewear.com\/wp-content\/uploads\/2021\/11\/VISUAL-1.jpg","width":1753,"height":2048},{"@type":"BreadcrumbList","@id":"https:\/\/www.yaleaeyewear.com\/pt\/barbaraderigointerview\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yaleaeyewear.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Da ideia ao nascimento de uma marca totalmente feminina: entrevista com Barbara De Rigo, Diretora de Marketing do Grupo De Rigo"}]},{"@type":"WebSite","@id":"https:\/\/www.yaleaeyewear.com\/pt\/#website","url":"https:\/\/www.yaleaeyewear.com\/pt\/","name":"Yalea Eyewear","description":"","publisher":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yaleaeyewear.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.yaleaeyewear.com\/pt\/#organization","name":"Yalea","url":"https:\/\/www.yaleaeyewear.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.yaleaeyewear.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/yaleaeyewear.com\/wp-content\/uploads\/2021\/08\/favicon.png","contentUrl":"https:\/\/yaleaeyewear.com\/wp-content\/uploads\/2021\/08\/favicon.png","width":300,"height":300,"caption":"Yalea"},"image":{"@id":"https:\/\/www.yaleaeyewear.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.yaleaeyewear.com\/pt\/#\/schema\/person\/2ef64deba5309b34b06aa015cdb22a50","name":"yaleadmin","sameAs":["https:\/\/yalea.therope.red"]}]}},"_links":{"self":[{"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/posts\/7235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/comments?post=7235"}],"version-history":[{"count":0,"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/posts\/7235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/media\/7226"}],"wp:attachment":[{"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/media?parent=7235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/categories?post=7235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yaleaeyewear.com\/pt\/wp-json\/wp\/v2\/tags?post=7235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}