On the occasion of the launch of the new campaign “The Portrait of Dreams – Sisterhood Edition”, Yalea organized two exclusive events to showcase the power of female connections.
The core of both evenings was the “Sisterhood” campaign, part of the “The Portrait of Dreams” project, designed to highlight the different facets of female beauty and tell the stories of women who have collaborated on successful projects.
“Sisterhood” is a journey that narrates the story of sisterhood as a social, ethical, and emotional pact established among women. Joining forces with other women can prove to be an extraordinary resource for bringing about positive changes in today’s society and culture. It means knowing that together we are stronger and that emancipation is only possible by creating strong alliances and treating each other as “sisters.”
During the first event at Gynkgo Lab Madroño in Madrid, a photography exhibition curated by Mihaela Noroc, the photographer behind the “The Portrait of Dreams” project, was held. The evening was attended by campaign participants, journalists, and prominent figures from the fashion and lifestyle world.
On May 14, the evocative Salone dei Tessuti in Milan hosted the Sisterhood Dinner, an experiential dinner dedicated to sisters and close friends. An intimate and powerful moment to celebrate the strength, support, and empathy that bind women. Among the iconic images of photographer Mihaela Noroc and the live performance by Ditonellapiaga, guests—socialites and creatives from the Italian scene—shared their stories of sisterhood, whether by blood or choice, witnessing the power of female unity.
With these two events, Yalea reaffirms its commitment to the female universe by supporting their freedom of choice, fostering their talent, and rewarding their personal beauty. An invitation to all women to pursue their goals and dreams feeling free and strong together, with the exceptional ability to inspire each other.
